Case Study · Past project
Frank’s Tanks: a more retail-ready presentation for F-Aiptasia.
imageProjektions created a more mainstream product label for F-Aiptasia and helped improve the visual consistency of the Frank’s Tanks product line. The work focused on how a specialized aquarium product presents itself to a wider audience.
Project overview
The scope at a glance.
- F-Aiptasia label design
- Product hierarchy
- Product-line visual consistency
The opportunity
What the business needed.
A practical product needs a clear, confident presentation. The opportunity was to give F-Aiptasia a stronger visual foundation for product photography, retail presentation and the broader brand.
The challenge
What needed a more considered approach.
A label has limited space to communicate product identity and essential information. An inconsistent visual system also makes related products harder to recognize as one family.
The strategy
Connect the work to its purpose.
Develop a clearer label hierarchy and a more cohesive visual direction. Consider how the product would appear both in a customer’s hand and as an ecommerce image.
The work
Our contribution.
- Designed a more mainstream label presentation for F-Aiptasia.
- Improved visual hierarchy and product identification.
- Helped bring greater consistency to the wider product-label range.
Results and current support
A clear account of the outcome.
The work gave the product line a more polished and cohesive visual presentation. No claim is made that label design alone caused sales growth, retailer placement or manufacturing expansion.
Keep exploring
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Print & Packaging
Explore the scope, considerations and next steps.
Brand & Creative
Explore the scope, considerations and next steps.
Packaging & Label Design Guide
Explore the scope, considerations and next steps.
Let’s talk
Tell us what needs to work better.
Bring the goals, constraints and current situation. We’ll help define a practical next step.