Case Study · Ongoing
Tunze USA: ongoing ecommerce modernization for a specialized product brand.
imageProjektions has updated Tunze USA’s web and ecommerce presence and continues to work with the business on its digital experience. The work connects product presentation with the practical needs of customers and the organization.
Project overview
The scope at a glance.
- Website modernization
- Ecommerce experience
- Continuing digital support
The opportunity
What the business needed.
A specialized product company needs its digital presence to help customers understand the range and navigate the buying experience. The work is an ongoing improvement effort rather than a one-time visual refresh.
The challenge
What needed a more considered approach.
Product complexity and an evolving website can create friction between the information a customer needs and the task they are trying to complete.
The strategy
Connect the work to its purpose.
Review the current customer experience, identify practical priorities and improve the digital foundation in manageable stages. Keep the product context central to design and development decisions.
The work
Our contribution.
- Updated the web and ecommerce presence.
- Worked on the relationship between product presentation and the customer journey.
- Continued modernization and support as project priorities evolved.
Results and current support
A clear account of the outcome.
This is an ongoing engagement. No revenue, conversion or traffic improvement is claimed here, and no future results are presented as completed work.
Keep exploring
Connect the next part of your project.
Ecommerce & Business Systems
Explore the scope, considerations and next steps.
Manufacturing & Distribution
Explore the scope, considerations and next steps.
Ecommerce Readiness Guide
Explore the scope, considerations and next steps.
Let’s talk
Tell us what needs to work better.
Bring the goals, constraints and current situation. We’ll help define a practical next step.