Insights
Practical thinking for the next project.
Planning guides for organizations preparing a website, ecommerce, print, packaging or signage project. Start with the questions that help clarify scope and avoid preventable rework.
Planning library
Choose the decision you are preparing to make.
Website Modernization Guide
A useful modernization project starts with business priorities, content and operational needs. Use this guide to prepare a brief that goes beyond colors and page layouts.
Explore Website Modernization Guide →Ecommerce Readiness Guide
An ecommerce brief should describe products, buyers and exceptions as clearly as it describes the storefront. Use these questions to prepare the information a practical build depends on.
Explore Ecommerce Readiness Guide →Signage Planning Guide
A sign schedule connects the message, location, format and approval process. It is a practical starting point for both a single facility and a multi-location rollout.
Explore Signage Planning Guide →Packaging & Label Design Guide
A package must communicate clearly and reproduce correctly on its actual material and shape. Gather the practical information before approving the artwork.
Explore Packaging & Label Design Guide →Corporate Print Program Guide
A useful program makes the approved material easier to find, customize and order. The operating rules matter as much as the catalog.
Explore Corporate Print Program Guide →Government Procurement Guide
A well-organized request helps the buyer and supplier discuss the same deliverable. This guide covers project preparation, not agency-specific purchasing advice or a determination of contract eligibility.
Explore Government Procurement Guide →Before the brief
Three useful questions.
What needs to improve?
Describe the business or customer problem before listing deliverables.
What must stay connected?
Identify the brand, system, content or production dependencies.
Who owns the decision?
Name the people who can approve content, scope, timing and ongoing maintenance.
Let’s talk
Tell us what needs to work better.
Bring the goals, constraints and current situation. We’ll help define a practical next step.