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Case Study · Ongoing support

Blue Life USA: ongoing digital and product support.

imageProjektions supports Blue Life USA across both its websites and product-facing materials. The work includes website maintenance, product information, customer-facing SDS document organization and package-design support.

Project overview

The scope at a glance.

  • Website maintenance
  • Product information and SDS publishing
  • Package-design support

The opportunity

What the business needed.

A specialized aquarium-product brand needs continuity between its website, product information and physical packaging. Keeping those touchpoints organized is continuing work, not a one-time launch task.

The challenge

What needed a more considered approach.

Product updates and revised documents can leave customers looking at different information in different places. Digital upkeep and package-design support need to remain connected to client-approved content.

The strategy

Connect the work to its purpose.

Treat the website and product materials as related parts of the customer experience. Organize updates and publish the current client-approved information through the appropriate channels.

The work

Our contribution.

  • Maintained websites and updated customer-facing product information.
  • Supported publication and organization of client-provided MSDS/SDS documents.
  • Helped with package-design needs and product presentation.
  • Provided continuing digital and visual support as needs changed.

Results and current support

A clear account of the outcome.

The engagement supports continuity between the brand’s digital presence and product materials. Technical accuracy, safety determinations and regulatory approval remain the responsibility of the manufacturer and its qualified advisers.

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