Creative, Commerce, Print & Technology for Businesses Built to Scale.

Corporate & Government imagePro365 Print Store (802) 294-2782
imageProjektions Design Group
Print Store Start a Project
Print Store
Solutions Industries Case Studies Insights About Corporate & Government Programs imagePro365 Print Store Start a Project

Home / Case Study · Completed project

Case Study · Completed project

Dutchkinz: turning a rough concept into a brand with character.

Custom commercial illustration gave a traditional Dutch food brand a more developed visual identity. The project demonstrates how character, composition and production awareness shape a useful brand asset.

Start a ProjectExplore Our Work

Project overview

The scope at a glance.

  • Original commercial illustration
  • Brand identity
  • Production-minded visual development

The opportunity

What the business needed.

Dutchkinz needed an identity with warmth, personality and a recognizable visual foundation for its traditional Dutch products.

The challenge

What needed a more considered approach.

The early visual direction expressed an idea but needed more developed character work and composition for consistent brand use.

The strategy

Connect the work to its purpose.

Create original artwork around the personality of the brand, then consider how it would read and reproduce across physical and digital applications.

The work

Our contribution.

  • Developed original character illustration.
  • Refined the composition and visual identity.
  • Considered the artwork’s use across print, packaging and digital materials.

The creative difference

Early direction and developed commercial illustration.

Early visual direction

Early Dutchkinz character artwork supplied as a visual-direction comparison
The starting visual reference.

Developed brand illustration

Custom Dutchkinz children illustration created by imageProjektions
Original commercial illustration by imageProjektions.

The comparison highlights character relationships, composition and a coherent visual personality. These decisions help a brand asset work beyond a single layout.

Results and current support

A clear account of the outcome.

The finished artwork provides a distinctive visual foundation. The comparison is about design decisions and the work itself, not criticism of another individual.

Keep exploring

Connect the next part of your project.

Let’s talk

Tell us what needs to work better.

Bring the goals, constraints and current situation. We’ll help define a practical next step.

Start a ProjectExplore imagePro365