Case Study · In development
Icarus Adventures: building a new digital community from the ground up.
imageProjektions is developing a new website and social-style community platform for the former owners of LRS Foods. The project is in development, with the experience being shaped around the new venture’s goals.
Project overview
The scope at a glance.
- Website development
- Community-platform planning
- New venture digital foundation
The opportunity
What the business needed.
A new venture creates an opportunity to plan the public website and the community experience together rather than attaching one to the other later.
The challenge
What needed a more considered approach.
Community features introduce questions about participation, content ownership and ongoing administration. These decisions need to be addressed alongside visual design and website structure.
The strategy
Connect the work to its purpose.
Build the foundation around the intended community and the team that will operate it. Confirm feature priorities and responsibilities as development progresses.
The work
Our contribution.
- Developing the new website and community foundation.
- Exploring a social-style experience for the venture.
- Coordinating the digital direction with the ownership team.
Current status
Development, not a completed launch.
The platform is still in development. No launch date, live feature set, user count or commercial result is claimed.
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Websites & Digital Platforms
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Let’s talk
Tell us what needs to work better.
Bring the goals, constraints and current situation. We’ll help define a practical next step.