Case Study · Completed project
LRS Foods: from email orders to a more scalable ecommerce experience.
imageProjektions helped LRS Foods move from email-based ordering to an ecommerce portal. The project connected a successful specialty aquarium-food brand with a more structured way for customers to order.
Project overview
The scope at a glance.
- Ecommerce modernization
- Customer ordering experience
- Business workflow planning
The opportunity
What the business needed.
LRS Foods already had a successful product brand and an established customer base. The opportunity was to bring the ordering experience closer to the needs of a growing business.
The challenge
What needed a more considered approach.
Email-based ordering required customers and the business to rely on individual messages. A more structured online path could make the transaction easier to navigate and manage.
The strategy
Connect the work to its purpose.
Start with the real order flow, not simply a storefront theme. The portal needed to connect product selection and customer needs with the way the business processed orders.
The work
Our contribution.
- Moved the ordering experience from email-led requests toward an ecommerce portal.
- Organized the customer-facing buying journey around the product and ordering requirements.
- Created a digital foundation intended to support a growing operation.
Results and current support
A clear account of the outcome.
LRS Foods reported 70% business growth following the ecommerce modernization. This is a client-reported business outcome, not independently audited attribution or a guarantee that the website alone caused the increase.
Keep exploring
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Tell us what needs to work better.
Bring the goals, constraints and current situation. We’ll help define a practical next step.