Video Production Services & YouTube Feeds
“You can’t be in business today, use yesterday’s methods,and expect to be ahead tomorrow,” Karl Gibbons.
One of the most powerful tools at any business owners disposal these days is video. If you aren’t using video, you are missing out on a huge segment of your market – regardless of your field or product.
Why is video so important?
It’s an integral part of any successful marketing campaign. It makes your message available en mass 24-7, 365 days a year. It communicates your perfectly crafted message with consistency every time, strengthens your brand, increases sales, shortens the sales process, reaches a broader audience and communicates more effectively than any other media source. The facts are simple – 65% of people are visual learners, 30% are audible and 5% are tactile. Multimedia video addresses all three learning styles, reaching 100% of your audience every time.
With the evolution of tablets, smartphones and set top boxes in addition to the desktop computer there is a significant audience that’s viewing online video and providing you with an opportunity to increase your conversion rates. Interestingly tablets have a 30% higher viewing time and completion rate than desktops. Yet set top boxes, desktops and smartphones rank higher in conversion rates (http://www.reelseo.com/viewers-watch-video-on-tablets/ ). It all comes down to what you are using your device for basically, but what matters most is that so many people are using these devices and using them for viewing video. If you aren’t reaching this audience then you are missing out. So how do you reach this audience? Short answer – post video on You Tube and social media.
You Tube is the second largest search engine in the world…
…only behind its’ owner, Google, (Reel SEO: http://www.reelseo.com/youtube-search-engine-domination/ ) . Google changed their algorithm and search criteria in 2011 to rank video content higher than ever. (http://googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html ) That speaks volumes. Adding video to your site and across various social media and video distribution sites is one of the quickest ways to shoot up in the rankings. Google wants fresh, relevant, consistent content in order to keep your ranking high in their search engine – that’s what makes them such a great search engine. Gone are the days of posting a website and leaving it stagnant, do that and you will disappear from the search results. You may have also noticed that when you do a Google search if the company you are searching for does not have video, Google offers up a line of competitors videos with links to the websites as a suggestion at the bottom of the screen, ouch. No business can afford to give competition the upper hand but that is exactly what you are doing if you aren’t leveraging the power of video for your business.
You can create original video for your business in any number of ways such as with an overview video, a product demonstration, client testimonials, training videos, targeted marketing campaign promotions or video blog posts. We can help you determine the best way to creatively integrate video into your marketing strategy.
The team at imageProjektions is comprised of specialty experts in key areas that range from website creation, SEO and social media to video, copywriting and original branded artwork. This is the team to bring your business into the current digital and multimedia world successfully and to keep you there with a strong, branded presence. It’s time to explore how your business can leap into, and conquer the digital marketplace, with imageProjektions’ team of experts.
