LET US HELP YOU DISCOVER THE TRUE POWER OF SOCIAL MEDIA!
With more than 800 million users, Facebook has become a powerful marketing tool. In fact, 45% of B2B and 67% of B2C companies have acquired customers via Facebook. How will you use social media to gain market share and clients?
Do you know how to engage your brands in an increasingly web 2.0 world?
That’s the fundamental question you must be able to answer!
What is web 2.o you ask! Web 2.0 is the quintessential interactive website. These include sites like facebook, linked in, myspace, twitter, slideshare; and corporate interactive sites like Dell, AT&T, and Pizza Hut.
What does Pizza Hut have to do with your website? Everything! Looking at Pizza Hut’s website model helps you understand why interactivity is a vital role to selling your products and services.
Business branding Past, Present, and Future
This marks a significant shift in focus for us. Our past studies have been almost exclusively concerned with charting how consumer behavior adapts to advances in web 2.0 technology and web services. This still interests us, of course, but we are broadening our resources and aiming our training toward exploring how consumers interact with brands on social media online. What does the future hold for brands when everything is just a click away? If consumers really are in control, what can we learn from their interaction with brands today?
Instead of focusing on the customers drive for instant gratification, we can harness their desire for a voice in your business.
Web 2.0 Brand Experiences Create Customers
The answer we found is that web 2.0 brand experiences are not just “awareness” or “conversion” plays. They are customer-engagement plays. According to our research, the overwhelming majority of consumers who actively engage with a brand in the web 2.0 world,whether by entering a contest, “friending” or “likes” a brand on Facebook, Stumble upon, plaxo,edcamey and for photo Snap fish or even watching an advertisement on YouTube, show a dramatic increase across the entire marketing funnel. Simply put, web 2.0 brand experiences create customers.
By using social media you are able to gain immediate feedback from your customers. On the flip side, you may get negative feedback which can be used for positive growth and maintaining a bright future your company is looking for.
Goodbye Ad Wars, Hello Engagement Wars
Our findings lead us to believe that marketers need to dramatically rethink their future strategies.
They must shift the majority of their efforts toward actively engaging and interacting with consumers- online or offline- not simply settling for awareness or impressions. The advertising industry has had some legendary ad wars over the past decades. The most notable are: Coke versus Pepsi and Apple versus Microsoft. But the arena for those battles will change as the era of the 30-second spot makes way for the era of Web 2.0 brand experiences. In today’s increasingly web 2.0 world, the experience is the message. It is the difference between effective and not-so-effective advertising. We believe that our findings provide a new perspective on how technology is fundamentally altering the evolving relationship between brands and consumers, mostly for the better. We hope you’ll agree.
To setup a free session please contact us by phone or the contact form below. You’ll discover just how good you will feel with the results once you fully understand and use this new technology.