Corporate Photography for your Business… Just how important is it?!
Photography for your business is an investment and the income they help generate is considered to be a return on that investment.
Photo by Erik Kellar, Corporate photographer for imageProjektions Design Group
Your corporate images have a myriad of uses and can serve as a lasting ROI generator.
Images that are high quality are incredibly important and the trend is that these photographs will increase sales as well as the customers view of your business and how valuable it is to them. Real world language says, “High quality professional photographs are super important to market your business to real people!”
Poor quality photography or snapshots just won’t do the trick for most customers and poor quality photography can damage the reputation of your business and in fact devalue your businesses worth to potential clients and new referrals.
Well done professional/corporate photography has many more benefits such as:
Increasing your visible online presence
This is specifically referring to online or ecommerce stores and online portfolios. If you don’t have an estore or you’re not an artist that needs an online portfolio, fear not I have more reasons.
Turn more visits into conversions
The leap can be made between quality images and just so so images when directly related to sales. Customers like to see what products look like or what they perceive as they should look like. Home photography while helped with the budget DSLR market doesn’t cut it. To your customer, the difference between a great image and a pretty-good image, can be the difference between a sale or missing another quota. Effectiveness and Cost vs. Benefit of marketing campaigns. Many businesses focus on the cost of photography for a marketing campaign instead of the benefits it provides. High quality photography may cost more, the overall Benefit vs Cost can’t be disputed. Good professional photographs sell products and services better.
More Effective Marketing
Photos that are well thought and have meaning will help drive marketing efforts to new levels. It’s just like that favorite nursery rhyme book you loved as a kid. The pictures could tell
Naples Resident Lee Barry asks Republican presidential candidate Newt Gingrich, ask about his policies on Israel during a town hall meeting at the Naples Hilton in Naples, Fla., Friday, Nov. 25, 2011. (AP Photo/Erik Kellar)
the story on their own, and this is exactly how your marketing campaigns can gain traction increasing your sales.
Event photos make great publicity announcements!
If you’re having an event, hire a photographer to document it! These photos can be used over and over again in sales media, on websites, your company blog, and sent to newspapers for visibility stories!
imageProjektions Design Group can do for you!
Photo by Erik Keller
Taking photos with that professional appearance your business needs for long term growth!
We can give you that WOW Factor in your photos for brand awareness or just creative photos that POP in your ads!
Create your photographic catalog of your products great for businesses that are wholesale and customers need high quality images to see what they are buying or for use on ecommerce websites of their own.
imageProjektions is priviledge to have Erik Keller as our corporate photographer.
Erik’s creative eye has had him behind the lens shooting some very impressive subjects.
Erik is an award-winning photographer and photojournalist, and is the former managing editor of visuals of the Naples Daily News and naplesnews.com. Prior to photojournalism, Erik specialized in world-class food, model and product photography and has managed some of the largest advertising studios in New York City. A native Neapolitan, Erik began his photography career immediately after graduating from Naples High School in 1990, and furthered his studies at the Southeast Center for Photographic Studies. Now, he is using his expertise of the past 20 years to turn his attention to editorial, advertising and wedding photography.
Kellar is an active fan of mountain biking and road cycling — yes, one of those “Lance Armstrong guys.” Kellar also enjoys spending time with his wife, Elizabeth, a freelance writer, and their two dogs, Lola and Daphne.
To discuss your companies corporate photography needs or to schedule an appointment please use the contact form below.
